Melissa Fry

Melissa’s Path to Twin Peaks

Ms. Fry serves as Chief Marketing Officer of Twin Peaks. Prior to joining Twin Peaks, Ms. Fry led national marketing strategy as the Senior Director of Marketing for Hooters of America, overseeing integrated brand campaigns, digital transformation, field marketing, media, sponsorships, and influencer programs that drove brand engagement and revenue growth. Before Ms. Fry’s time at Hooters of America, she led the strategy, execution, and optimization of high-impact events, property-wide promotions, and VIP marketing programs for Harrah’s Resort Southern California.